Project Press and PR
The project enjoyed some of the best press results we’ve ever been able to gather, with thanks to a successful ongoing ad campaign and regular in-house meetings in order to strategise and tailor our content to fit the needs of lockdown. This included the development of an ‘at-home activity pack’ inviting the public to reminisce and pull out old photo albums during lockdown, garnering national press interest.
Total project press reach is over 2.5 million people (The Times 900,000 print and digital per day, The Mirror 850,000 print and digital per day, Time Out 310,000 per day plus Sky Arts TV, Lonely Planet, Fred Perry. Sources: Hurst Media & Audit Bureau of Circulation).
Online Press
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In Print
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The Mirror
Total project press reach is over 2.5 million people (The Times 900,000 print and digital per day, The Mirror 850,000 print and digital per day, Time Out 310,000 per day plus Sky Arts TV, Lonely Planet, Fred Perry. Sources: Hurst Media & Audit Bureau of Circulation).
Online Press
In Print
The Mirror
